Mythbridge
“Outside the boundaries of the universes lie the raw realities, the could-have-beens, the might-bes, the never-weres, the wild ideas, all being created and uncreated chaotically like elements in fermenting supernovas.”
- Terry Pratchett, Moving Pictures
Mythbridge came upon as the collision of human imagination and storytelling. Just like all roads lead to Rome, all Myths lead to Mythbridge. More than a comic book it’s satirical fantasy world filled with characters of all sorts and shapes, mostly flawed yet intriguing in their own ways.
When we embarked on this project, we had a few non-negotiables:
➸ This is a rich, fantastical world with a bold 50s aesthetic.
➸ It’ll have a heavy dose of mystery and thriller-inspired storytelling,
➸ It contains a diverse mix of fantasy characters spanning multiple genres.
➸ And above all, it’s all about pure, unfiltered FUN.
So we went all in and tried a million different styles.
We designed a custom font inspired by Hitchcock’s Vertigo and the iconic work of Saul Bass.
Capturing the suspenseful essence of 50s thrillers while infusing it with playful elements. Details like the door in the ‘D’ not only nod to the mystery but also allow the logo to adapt seamlessly across the diverse storylines within the Mythbridge universe.
We explored multiple colour combinations to match the different stories, characters, and universes that exist within Mythbridge.